Skip to main content

In its third year, Mumbai's Bandra Worli Sea Link turns Pink

3RD – 10TH OCTOBER 2014, 7:30 PM

Breast cancer is never a one-sided story.

Together, we stand tall. Together, we tell a story of hope. Together, our actions can make a difference. We can all help.

Share and inspire, and the Estée Lauder Companies will donate Rs. 100 toward breast cancer education and medical support for every message shared via Twitter, Instagram and Facebook through the month of October 2014, up to a maximum of Rs. 10,00,000/-

Inspired by Mrs. Evelyn Lauder’s vision, the Estée Lauder Companies’ 2014 Breast Cancer Awareness (BCA) Campaign is expanding the global call-to action. Designed to touch hearts and minds with awareness that inspires action and motivates meaningful support of The BCA Campaign’s mission to defeat breast cancer through education and medical research, the BCA Campaign encourages women, men, families, friends and supporters around the world to come together in honor of all those whose lives have been touched by breast cancer – and those who brought them strength in the face of the disease. The aim is to unite the global breast cancer community by inviting all who have been touched by the disease to share their personal story in the hopes of empowering others to speak openly, while continuing to support lifesaving education and medical research. As Mrs. Evelyn H. Lauder, Campaign founder, guiding spirit and co-creator of the Pink Ribbon always said, “It really is something that can never be done by any one person; it has to be done by a group.”

United by this common goal, the Maharashtra State Road Development Corporation (MSRDC) partners with the Estée Lauder Companies’ BCA Campaign for the third year, to light Mumbai’s iconic Bandra Worli Sea Link (BWSL) Pink from 3rd to 10th October 2014, 7:30pm onwards. An integral feature of the BCA Campaign since 2012, the Pink Illumination of the BWSL aligns serves as a symbol of hope, empowerment and a dramatic reminder of the life-saving benefits of early detection in the fight against Breast Cancer. This year’s illumination stands to drive the central BCA campaign message that individuals touched by the disease and their supporters experience it together, and empower each other in profound


Popular posts from this blog

Summer Styles!!! Beautiful colors that add up to your mood. Start owning this cool Seasonal wears and be at your best ))

Some elegant looks of the season!!!


So, it was a rainy day in wellington and the weather was chilly. my friends pulled me out for a coffee and some snacks. though it was raining, we decided to get out and have some good time. the city was crowed even though it was raining. there was smiling and happy faces all around and it felt good.
                       I could see happiness of the people all over. Also,saw this little boy who was so excited to take photos, posing in funny poses. you can see him next to me in the below photo. it was one of his signature pose. I can say this kid funny poses made my day.

Since it was cold I decided to pair my Pullover Hooded Sweatshirt Dress with my black boots. Always remember if you are finding difficulty in choosing the shoe color for your colored outfit apart from white then go with black shoes. black shoes compliments your outfit and it goes with any color.

It was a day well spent in wellington. we had some Chinese food and coffee. did some shopping and wrapped up for the day.  

Seasonal dress moods

Best look for the party. Dress up this season according to the moods and find yourself at your best with the only dress code of the season.

 forevermore sequin blackless dress

Magnitude tunic 

Holly Maxi tank dress slip

Hey Joe knit dress